Coverage of products and services, demographics, media and attitudes
Each country's TGI survey can provide you with information on all the following aspects of people's lives:
Consumption of products and services
The typical TGI survey covers 18 broad product / service areas taking in the full range of consumer products and services and providing data on some 4000 brands in over 500 product fields. The sectors covered include:- Food
- Sweet & Salty Snacks
- Alcoholic Drinks
- Non-Alcoholic Drinks
- Household Products
- Toiletries & Cosmetics
- Pharmaceutical & Chemists Products
- Tobacco Products
- Pets & Pet Food
- Shopping, Retail & Clothing
- DIY & Gardening
- Appliances & Other Household Durables
- Electronics & Other Personal Items
- Communications & Internet
- Financial Services
- Holidays & Travel
- Sports & Leisure
- Motoring
Demographics
Any variable or combination of variables measured by TGI can be analysed and profiled in terms of demographics. This includes full information on age, sex, income, working status, marital status, education, household characteristics and much more.Media consumption
Because TGI is a single-source planning tool, any of the product, brand, demographic and attitudinal information can be directly analysed against the extensive media consumption data collected from the same respondents, allowing subscribers to identify media and marketing opportunities. Media usage information is detailed and includes:- Press
- TV (including Satellite, Cable & Digital)
- Radio
- Cinema
- Outdoor
- Internet
Attitudes and beliefs
Beyond standard demographics, there is a further, and arguably much more powerful dimension that conditions an individual's responses and behavioural patterns. Information on attitudes can be an immensely powerful market segmentation tool.You can access a wide range of attitudinal data on TGI. The questionnaire typically carries around 250 statements which are specifically designed to measure the values and opinions held by respondents. These statements cover attitudes to health, holidays, the environment, drink, finance and many other areas. The list of statements measured is reviewed regularly to ensure the statements are still relevant, appropriate and effective for segmentation purposes.
The resulting information provides a unique, qualitative perspective to quantitative research data. Correctly used, attitudinal information can discriminate far more powerfully between target audiences than demographic definitions alone. TGI offers you the chance to:
- Break away from standard market definitions
- Combine product and brand usage data with attitudinal information, to achieve new definitions of your audiences
- Match attitudinal types with media consumption for new perspectives on planning and buying
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