I need to recognise what motivates consumers in my target group, and makes them choose one brand over the competitive set
TGI can help by enabling you to:
- Understand your existing and potential customers' behaviour based on their fundamental priorities in life
- Identify the key factors that drive consumers to choose one brand over the competitive set
- Reveal synergies between your brand and the attitudes of its users
- Develop marketing strategies that tap in to your customers' core interests and values
Scroll down to see examples of the type of insight a TGI solution can offer (case study based on bank account holders in Great Britain).
Demographic and Lifestage profiles
Identify the demographic composition of your own and your competitors' customers. Gain greater insight on your customers - appreciate the stage they have reached in life.
Key factor identification
Ascertain the most significant demographic and attitudinal influences on your market.
Brand map
Expose the key attitudes that characterise users of different brands by mapping your category.
Life values
Segment consumers based on their fundamental priorities in life to reveal what motivates them.
Influencing factors
Highlight correlations between brands and influencing factors to learn what is most important to your customers.
*Examples based on a universe of bank account holders aged 15+ in Great Britain
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