I want to understand more about the interrelation between competing brands within my category
TGI can help by enabling you to:
- Uncover the opportunities to exploit, and the threats to defend
- Refine your approach - identify the key differences and similarities between competing brands
- Predict what might happen in the future - understand how the category and brands have fared over time to create the current market conditions
- Gain a comprehensive overview of the competitive environment to help steer your marketing strategies
Scroll down to see examples of the type of insight a TGI solution can offer (this case study is based on the bottled lager category in Great Britain).
Brand leaders
Highlight the market leaders in your specified category.
Brand and category trends
Understand the changes that have led to the current market structure.
Brand duplication
Appreciate the ways in which brands interrelate - uncover consumers' brand repertoires.
Brand loyalty
Pinpoint opportunities and threats - identify brands with low loyalty versus those with high loyalty.
Brand footprints
Understand the key attitudinal, behavioural and demographic differences between the competing brands in your category.
*Examples based on a universe of bottled lager drinkers aged 18+ in Great Britain.
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