TGI Announce Enhancements to Chilean Study
SANTIAGO , May 22nd, 2003 - KMR Chile are pleased to announce some enhancements to the TGI (Target Group Index) study in that market. In a move that provides some major client and industry benefits, from 2004 onwards, TGI Chile (which has been conducted in the capital city only since it started in 1999) will be extended to full national sampling. Furthermore, TGI data will now be linked with newspaper, magazine and radio audience measurement studies (also conducted by KMR Chile), guaranteeing that TGI readership data conform to national readership surveys, to provide one currency for the Chilean market.
The national sample, face-to-face interviewing, increased sample size, and even more rigorous readership methodology will produce even higher quality research for marketers and agencies to use.
KMR Chile recently took over the surveys mentioned from its sister company Time Ibope and at the same time announced that Tita Fuentes, formerly of Initiative Media in Chile, will be the new Director of KMR Chile.
"We have been working closely with the Chilean Association of Advertising Agencies (ACHAP) and the Chilean Association of Advertisers (ANDA) to ensure that the studies will meet the needs of the Chilean market. We are also pleased to retain the support of the two major newspaper groups in Chile, Copesa and El Mercurio," said Michelle de Montigny, KMR Executive Vice President, Americas. "We’re also very happy to have Tita join KMR," added Ms. de Montigny. "Tita’s leadership plus her vast experience and knowledge of the Chilean media industry will enable KMR to further develop our studies to meet our clients’ needs."
KMR, through its wholly-owned business units and through a growing network of affiliates, offers Global TGI in 49 countries across North and South America, Eastern and Western Europe, the Middle East, Africa, and Asia. Expansion of TGI Chile will offer Global TGI users far more information on the Chilean market than has so far been available. All of the expanded data from the new studies in Chile will be accessible on Choices3 software.
KMR Chile will directly supervise all aspects of the new surveys, including field work, client service, and software support.
KMR is a division of the Millward Brown Group, part of WPP. For more, visit www.kmr-group.com For further information about 'TGI Chile', and to find out how to get access to this data, please follow the link below.
For a survey overview please follow this link More >
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