TGI Announce New Partnership with Nielsen Media Research in Asia: Companies to Jointly Market Single-Source Multimedia and Marketing Surveys

LONDON, February 10, 2003 – KMR (Kantar Media Research) announced today that its key operating company BMRB International, has formed a partnership with Nielsen Media Research in Asia to jointly market each other’s single-source multimedia and marketing information services.

Media Index and TGI both provide single-source studies of media, product usage, lifestyles and attitudes. The companies will work together to seek further harmonisation and enhancement of these offerings.

KMR currently offers its TGI ( Target Group Index) survey in over 40 countries across North and South America, Eastern and Western Europe, the Middle East, Africa and Asia . Nielsen Media Research currently offers Media Index in the Asia Pacific region

The two-year marketing agreement covers six of Nielsen’s Asia Pacific markets: Hong Kong, Indonesia, Malaysia, Singapore, Taiwan and Thailand. Under the agreement, Nielsen will continue to offer its Media Index survey in these markets, but will also be able to sell Global TGI data there from outside the six countries. In turn, KMR will be able to sell Media Index data from the six countries elsewhere in the world as part of its Global TGI service.

According to Andy Brown, CEO of KMR, the parent company of BMRB, “This is a natural co-operation, with benefits for both companies. We have worked with Nielsen for many years to offer our TV data optimizers in Asia, and we welcome the opportunity to build upon that successful relationship. Nielsen’s Media Index is the accepted single-source product in Asia Pacific, and it’s a welcome addition to our Global TGI service. This agreement significantly expands our coverage in Asia.”

Forrest Didier, managing director for Nielsen Media Research in Asia Pacific, added: “Media Index is the pre-eminent source of multimedia and marketing information in Asia Pacific, and we are pleased to be able to offer this valuable information from six leading Asian markets to TGI customers around the world. In turn, our multinational clients in Hong Kong, Indonesia, Malaysia, Singapore, Taiwan and Thailand will have access to the extensive global information of TGI from other parts of the world. This agreement is a win-win for us and BMRB, and for our respective clients.”

About BMRB International and KMR

BMRB International is one the largest market research agencies in the UK and is a key operating company within the global KMR network. More information is available at www.bmrb.co.uk

KMR is an integrated global research, information and software group. It manages research operations in over 30 countries worldwide, specialising in media and survey research solutions, and analysis software systems. Its main strands are:

Syndicated media and marketing surveys - The global TGI network operates single-source consumer and media studies in over 40 countries worldwide.
TV Audience Measurement systems (TAM) - KMR has interests in around 30 TAM services. Locations include Latin America, Asia Pacific, India and Central and Eastern Europe.
Analysis systems - KMR designs, develops and markets software systems that enable clients to access tailored and syndicated research in over 50 countries.
Custom research - KMR companies have conducted high quality survey research in over 50 countries, at local, regional and multi-country levels. They cover Media, Stakeholder and Social and Public Sector research.

KMR is a division of the Millward Brown Group, part of WPP. More information is available at www.kmr-group.com.

About Nielsen Media Research

Worldwide, Nielsen Media Research is active in nearly 40 countries, offering television and radio audience measurement, print readership and customized media research services. Nielsen Media Research also provides competitive advertising intelligence information through Nielsen Monitor-Plus both in the U.S. and in 30 other markets worldwide. Through a network of affiliates, coverage is extended to more than 70 countries, representing 85% of the world’s advertising spending. In addition, Nielsen collects Internet usage and advertising information through Nielsen//NetRatings. More information is available at www.nielsenmedia.com

Nielsen Media Research is part of VNU Media Measurement & Information, a global leader in information services for the media and entertainment industries. The group serves the information and marketing needs of television and radio broadcasters, advertisers, agencies, media planners, music companies, publishers, motion-picture studios, distributors and exhibitors, and the Internet industry. VNU is active in more than 100 countries, spread across all continents. VNU employs more than 38,000 people and has annual revenues of more than EUR 4.3 billion. For more, visit www.vnu.com

For further information, please contact Philip Rich at Nielsen Media Research (Philip.Rich@nielsenmedia.com) or Paul Dickinson at BMRB (KMR) (pauld@bmrb.co.uk)

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