Welcome the quarterly bulletin of news and happenings from KMR, the group responsible for operating the TGI network worldwide.
Issue 21 | Autumn 2007
The latest edition of our newsletter brings you all the following news:
Cover story
Green Values - a new report from KMR
Growing concern about climate change is becoming a major driving force behind shifts in consumer attitudes and behaviour all around the world. Businesses not only have the opportunity to differentiate and create positive brand images, but can also help people in their role as responsible consumers by informing and educating.
Main features
'Quick Reports' is a new and innovative web-based application that has been developed by KMR Software as a must-have tool for business decision-makers, who need fast, uncomplicated access to their organisation's research resources.
10 years of market information on China
China TGI data now available for 10 years. Covering the main urban centres in China, TGI shows that the market is not too unlike Europe. Often China is reported on as one huge market but in fact it is made up of many distinct markets, of varying sizes and levels of sophistication, with their own languages, local cultures and different areas, some with better potential for different industries and brands.
Other stories featured in this edition
TGI Health Study in Central and Eastern Europa
The new TGI Health Study, based on data from nine countries provides vital insight into consumer health and healthcare. In each country it analysis the ten most common illnesses, who people ask for advice when unwell, the remedies they use and where they buy them, and the actions people take to look after their health.
The global view of TV advertising
Using the latest TGI data we explore consumer behaviour and attitudes towards TV advertising.
Click here to download the full PDF version of KMR Update Issue 21
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The KMR Group operates the TGI range of surveys in over 50 markets around the world. Follow this link to find out more about the KMR Group's other services
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