A measure of understanding

Top 10 brands

TGI.Net

TGI Net is a fusion of TGI data with Internet Monitor – the most up-to-date and in-depth internet survey. It is used by a range of media and brand owners, including some of the worlds largest portals, ISPs, and e-tailers.

 

TGI Net enables:

• Enhanced understanding of internet users
• Identification of significant online changes and trends
• Analysis of targets in terms of specific sites visited
• Refined understanding of sub-group affinity with online media
• Analysis of online purchase intentions and purchases made

TGI Net is available in:

• GB
• France
• Germany
• Spain
• Brazil
• Argentina
• Mexico
• UAE
• Saudi Arabia
• Kuwait
• Turkey

TGI.Net

TGI Net is a fusion of TGI data with Internet Monitor – the most up-to-date and in-depth internet survey. It is used by a range of media and brand owners, including some of the worlds largest portals, ISPs, and e-tailers.

 

TGI Net enables:

• Enhanced understanding of internet users
• Identification of significant online changes and trends
• Analysis of targets in terms of specific sites visited
• Refined understanding of sub-group affinity with online media
• Analysis of online purchase intentions and purchases made

TGI Net is available in:

• GB
• France
• Germany
• Spain
• Brazil
• Argentina
• Mexico
• UAE
• Saudi Arabia
• Kuwait
• Turkey

Sports Sponsorship

The Global TGI Sport Sponsorship Report provides data on the top 10 sports across 5 markets worldwide, against a target that you specify.

Section 1 - General

• Choose 2 sports and we will chart the % who watch on TV vs % who play across all global countries
• Choose 2 countries and we will chart the % who watch on TV vs % who play across all sports

Section 2 – Client Specific

• Identify two target audiences
  • 5 Countries
  • Top 10 sports based on Index and %
    • Choose 3 from the following question types:
      • Any interest in
      • Play Yourself
      • Watch on TV
      • Attended in person
      • Read reports about

Cost: $9,200 (5 Countries)

To see an example of a Sports Sponsorship report, please click here.

To order a report, please contact us

Factoids

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Baseline Reports

Quick & easy access to a small selection of predefined Global TGI information across countries.

• Single target audience (specified by you)
• 50 pre-selected variables (including demographics, sports, attitudes and media)
• 25+  countries
• Cost: $6,900 (for 25 countries)

To see an example of a Baseline report, please click here.

To order a report, please contact us

Quick View Reports

Quick & easy access to a small selection of user-specified Global TGI information across countries.

• Up to 100 cells (specified by you)
• 8+ countries
• Cost: $9,200 (for 8 countries)

To see an example of a Quick view report, please clieck here.

To order a report, please contact us

Choices 4

Choices4 is a fully integrated planning suite that puts you in control of your survey data analysis.

Available in a number of languages, the software is easy to use for both novice and expert alike. With an intuitive and logical layout, complex analyses within any of the Global TGI surveys can be produced quickly and efficiently.

Regular upgrades keep you at the leading edge of planning expertise, putting you firmly in charge of your survey data.

To view the flyer about Choices4, please click here or click the image below.

For further information on Choices 4 software, please contact the KMR Software team by clicking here

Identifying Sponsorship Opportunities

I need to identify what characterises my target group, and spot suitable sponsorship and promotional opportunities

TGI can help by enabling you to:

• Search across all categories in order to identify the optimal sponsorship and promotional opportunities
• Pick out the top relationships for your brand without bias from user input or selection
• Understand the key dynamics within a target audience's broader lifestyle repertoire
• Improve strategic planning for a brand

Let us rank the top potential marketing partners for your specified target. We can search through thousands of variables in an entire TGI database to extract the top 100 variables for your brand.

International Comparisons

The geographical reach of the Global TGI surveys allows not only individual country depth analysis, but also the ability to understand the differences and similarities of customers/potential customers across countries.  Global comparisons support a more Global Marketing approach.

A few examples of International Comparisons using the Global TGI network of surveys are shown here:

• Household Electronics and Motors
• Technology, Communication and Internet (Coming Soon)
• Food and Drink (Coming Soon)
• Self-Perception and Awareness (Coming Soon)
• Finance (Coming Soon)
• Sports and Leisure Acitivities (Coming Soon)

Attitudes & Motivations of Customers

I need to recognise what motivates consumers in my target group, and makes them choose one brand over the competitive set

TGI can help by enabling you to:

• Understand your existing and potential customers' behaviour based on their fundamental priorities in life
• Identify the key factors that drive consumers to choose one brand over the competitive set
• Reveal synergies between your brand and the attitudes of its users
• Develop marketing strategies that tap in to your customers' core interests and values

Scroll down to see examples of the type of insight a TGI solution can offer (case study based on bank account holders in Great Britain).

Demographic and Lifestage profiles
Identify the demographic composition of your own and your competitors' customers. Gain greater insight on your customers - appreciate the stage they have reached in life.

Key factor identification
Ascertain the most significant demographic and attitudinal influences on your market.

Brand map
Expose the key attitudes that characterise users of different brands by mapping your category.

Life values
Segment consumers based on their fundamental priorities in life to reveal what motivates them.

Influencing factors
Highlight correlations between brands and influencing factors to learn what is most important to your customers.

*Examples based on a universe of bank account holders aged 15+ in Great Britain

Competitor Analysis

I want to understand more about the interrelation between competing brands within my category

TGI can help by enabling you to:

• Uncover the opportunities to exploit, and the threats to defend
• Refine your approach - identify the key differences and similarities between competing brands
• Predict what might happen in the future - understand how the category and brands have fared over time to create the current market conditions
• Gain a comprehensive overview of the competitive environment to help steer your marketing strategies

Scroll down to see examples of the type of insight a TGI solution can offer (this case study is based on the bottled lager category in Great Britain).

Brand leaders
Highlight the market leaders in your specified category.

Brand and category trends
Understand the changes that have led to the current market structure.

Brand duplication
Appreciate the ways in which brands interrelate - uncover consumers' brand repertoires.

Brand loyalty
Pinpoint opportunities and threats - identify brands with low loyalty versus those with high loyalty.

Brand footprints
Understand the key attitudinal, behavioural and demographic differences between the competing brands in your category.

*Examples based on a universe of bottled lager drinkers aged 18+ in Great Britain.

Understanding Brand Choices

I want to learn about the key brands driving my category, in terms of users and positioning

TGI can help by enabling you to:

• Gain an overview of the brand landscape to help steer your marketing strategies
• Evaluate which consumer groups offer the best opportunities
• Predict what might happen in the future - appreciate how brands have performed over time
• Understand the motivations behind brand choice - identify the key attitudinal themes that differentiate brand users

Scroll down to see examples of the type of insight a TGI solution can offer (this case study is based on the British jeans market).

Category overview
Know the size and value of your specified category.

Brand leaders
Highlight the market leaders in the category.

Brand and category penetration
Determine which demographic groups provide the best opportunities.

Trends
Understand the changes that have led to the current market structure.

Brand map
Expose the key attitudes that characterise users of different brands by mapping your category.

*Examples based on a universe of individuals aged 15+.

360º view of existing or potential customers

I want to gain a better understanding of my existing and potential customers

TGI can help by enabling you to:

• Engage your customers on a more personal level
• Ensure the personality of your brand correlates with the lifestyles of its users
• Tap into your customers' interests - understand their favourite newspaper sections, music, films and TV programmes
• Develop marketing strategies that are relevant to your consumers - get to grips with what motivates them
• Identify the best sponsorship opportunities that exist for your target audience
• Get the complete picture on your customers' lives and attitudes

Scroll down to see examples of the type of insight a TGI solution can offer (this case study looks at bank account holders in Great Britain).

Attitudinal profiles
Identify the attitudinal composition of your customers to understand what makes them tick.

Leisure pursuits and holidays
Enlightening you on how your customers spend their free time to help steer your targeting.

Music and film preferences
Identify the entertainment interests of your audience to help tailor promotional activity.

Editorial interests
Discover which areas are close to your customers' hearts.

Sporting preferences
Throw light on those sports closest to your brand's users to develop sponsorship strategies.

*Examples based on a universe of bank account holders 15+ in Great Britain

Market Overview

I require some essential market insights to help me expand into a new category or territory

TGI can help by enabling you to:

• Evaluate the opportunities for expanding your brand into new markets
• Facilitate market evaluation - gain a broad understanding of market dynamics and your potential customers
• Gain insight on your potential new customers
• Begin to develop your marketing strategy through knowing:
  • The size of the market
  • The demographic profiles
  • The trends over time
  • Who the leading players are

Scroll down to see examples of the type of insight a TGI solution can offer (this case study is based on the German instant coffee market):

Population Statistics
Gain a fundamental understanding of your new market compared to your existing territory.

Size and Category Composition
Assess the potential size of your category and throw light on significant usage patterns.

Category Trends
Expose the key trends within your category and identify any important movement among sub-groups.

Demographic Category Profile
Pinpoint the demographic composition of your potential customers.

Brand Leaders
Identify the leading players in a new market and establish brand positioning within your category.

*Examples based on a universe of individuals aged 15+ in Germany

Global TGI Software

Choices 4

All Global TGI data are provided for subscribers in a software package called Choices 4

To find out more, please click here

WorldView

An online tool which can produce quick data reports about targets across all markets

To find out more, please click here

Ad-Hoc Project Use

Your first source of consumer and market insight (starting from scratch)

• Originating strategic segmentations designed to bring “whole consumer” knowledge to e.g. financial services, telecoms, pharma, food innovations
• Consumer mapping - plotting categories, trends and brands to better understand positioning
• International scoping – multi-country opportunity identification, sizing and prioritisation

Worldview

An online tool which can produce quick data reports about targets across all markets

TGI WorldView can help by enabling you to:

• Quickly search for brands and keywords across all your country target markets.
• Easily profile targets in each market, and compare them across all markets.
• Select from a wealth of demographic, consumption and lifestyle variables to produce simple yet powerful reports that are easy to read.
• Access this information online, from anywhere in the world.

TGI WorldView is a simple yet powerful online tool you can use for true "plug and play" profiling of global consumers. With TGI WorldView, no software installation is required to gain access to a wealth of consumer data in 60+ countries around the world. Simply choose the variables that describe your target in each of your markets, and select your desired report format (pdf, xls, graphs).

 

 

Global TGI Product Book Viewer

TGI Newsflash

A monthly round up on what’s happening in the TGI universe

You can find all the previous issues of the Newsflash below.

Reports

Browse our selection of international reports, read extracts and order your copy online...

 

Media Coverage

As a source of reliable consumer information covering 18 industry sectors, demographics, media and attitudes, Global TGI surveys and reports are regularly referenced in the global media.  Below, please find a selection of recent media coverage.

Dispatches

Dispatches from Global TGI seeks to highlight some of the most noteworthy findings among our vast data resources.

Reading Room

Here you can find the latest reports and articles produced by Global TGI.

Dispatches

Dispatches from Global TGI seeks to highlight some of the most noteworthy findings among our vast data resources.

Media Coverage

As a source of reliable consumer information covering 18 industry sectors, demographics, media and attitudes, Global TGI surveys and reports are regularly referenced in the global media.  Below, please find a selection of recent media coverage.

Reports

Browse our selection of international reports, read extracts and order your copy online...

Factoids

Bitesize reports on global trends and developments

Free Data

Countries

countries summary

country content.

Our clients

Case studies

Meet the Global TGI team

TGI Re-contacts/co-contacts

Methodology

All Global TGI studies follow standardised guidelines and formats, but with the flexibility to fully reflect local market needs and characteristics.  Accordingly some of the methodologies differ slightly to accommodate local requirements.

• In most countries some information is collected face-to-face, with a self-completion questionnaire subsequently left with respondents.  However increasingly online is being offered as an option for respondents.
• Most surveys have an annual release with many providing options for either quarterly or 6 monthly updates.
• Many countries sample individuals from age 15+, however some countries provide information on 10+ or 12+
• Sample sizes vary across countries with the largest being 93,000 in China through to 1,400 in Bahrain.  The mean average sample size is almost 12,000 across the Global TGI surveys.  For individual country samples please select the country from our network.  All TGI data are weighted to match known demographic profiles, and our media measures either constitute national media currency themselves, or are reweighted to match the accepted currency.
• Generally, fieldwork is either continuous or conducted in a couple of waves across the year.

For further information on specific country methodologies please contact us.

Database Subscriptions

For clients familiar with research data, the ability to have TGI in-house and at your fingertips is critical.  Full interrogation of the surveys will provide you with cost-effective research that is fast and flexible. The Global TGI surveys provide you with an infinite range of analyses from simple market overviews through to detailed analysis of a competitive environment, or even bespoke customer segmentations.  All of this is available in over 60 countries.

If you are interested in costs for subscribing to Global TGI surveys please contact us with your details.

Examples of the types of insight Global TGI can offer are illustrated here:

• Market Overview
• 360º view of existing or potential customers
• Understanding Brand Choice
• Competitor analysis
• Attitudes and motivations of customers
• Identifying sponsorship opportunities
• International comparisons

 

All databases are provided on our Choices 4 software.

Brand Owner Reports

Individually tailored to your requirements, these reports are a good first source of consumer and market insight.

Quick View Reports

Quick & easy access to a small selection of user-specified Global TGI information across countries.

Baseline Reports

Quick & easy access to a small selection of predefined Global TGI information across countries.

Sports Sponsorship Report

The Sport Sponsorship Report provides data on the top 10 sports across 5 markets worldwide, against a target that you specify.

Brand Owner Consultancy

For Brand Owners, Global TGI goes beyond simply providing data. TGI can provide you with the answers to all types of marketing questions quickly and flexibly through our consultancy services.

Global TGI analysis service

Brand Owners who do not wish to have all the surveys in-house can choose a consulting analysis service.  We have a team of research analysts who can interrogate the surveys to answer your research questions.  The surveys provide you with an infinite choice of analyses from simple market overviews through to detailed analysis of a competitive environment which our team will undertake at your specification. All of these analyses are available in over 60 countries,

Examples of the types of insight Global TGI can offer are illustrated here:

• Market Overview
• 360º view of existing or potential customers
• Understanding Brand Choice
• Competitor analysis
• Attitudes and motivations of customers
• Identifying sponsorship opportunities
• International comparisons

If you are interested in our Global TGI analysis service, please contact us

Full Global TGI consultancy service

For Brand Owners whose requirements are more intensive or complex we recommend our Insights and Integration team who offer a full consultancy service.  With access to raw TGI data in over 60 countries the team can help you with:

• Building global strategic segmentations
• Global consumer mapping
• Connecting TGI to global client segmentations
• All data-matching/fusion techniques
• Recontacts/co-contact of TGI sample

To find out more about our Insight and Integration team offer, please click here

Survey Coverage

Coverage of products and services, demographics, media and attitudes

Each country's TGI survey can provide you with information on all the following aspects of people's lives:

Consumption of products and services

The typical TGI survey covers 18 broad product / service areas taking in the full range of consumer products and services and providing data on some 4000 brands in over 500 product fields. The sectors covered include:

• Food
• Sweet & Salty Snacks
• Alcoholic Drinks
• Non-Alcoholic Drinks
• Household Products
• Toiletries & Cosmetics
• Pharmaceutical & Chemists Products
• Tobacco Products
• Pets & Pet Food
• Shopping, Retail & Clothing
• DIY & Gardening
• Appliances & Other Household Durables
• Electronics & Other Personal Items
• Communications & Internet
• Financial Services
• Holidays & Travel
• Sports & Leisure
• Motoring

Demographics

Any variable or combination of variables measured by TGI can be analysed and profiled in terms of demographics. This includes full information on age, sex, income, working status, marital status, education, household characteristics and much more.

Media consumption

Because TGI is a single-source planning tool, any of the product, brand, demographic and attitudinal information can be directly analysed against the extensive media consumption data collected from the same respondents, allowing subscribers to identify media and marketing opportunities. Media usage information is detailed and includes:

• Press
• TV (including Satellite, Cable & Digital)
• Radio
• Cinema
• Outdoor
• Internet

Attitudes and beliefs

Beyond standard demographics, there is a further, and arguably much more powerful dimension that conditions an individual's responses and behavioural patterns. Information on attitudes can be an immensely powerful market segmentation tool.

You can access a wide range of attitudinal data on TGI. The questionnaire typically carries around 250 statements which are specifically designed to measure the values and opinions held by respondents. These statements cover attitudes to health, holidays, the environment, drink, finance and many other areas. The list of statements measured is reviewed regularly to ensure the statements are still relevant, appropriate and effective for segmentation purposes.

The resulting information provides a unique, qualitative perspective to quantitative research data. Correctly used, attitudinal information can discriminate far more powerfully between target audiences than demographic definitions alone. TGI offers you the chance to:

• Break away from standard market definitions
• Combine product and brand usage data with attitudinal information, to achieve new definitions of your audiences
• Match attitudinal types with media consumption for new perspectives on planning and buying

 

Knowledge Hub

As the leading international supplier of single-source market research, we can help you find the answers to all kinds of marketing questions.

View our Free Data using our interactive data visualistion tool or download the PDF.

In our Reading Room you can access a wealth of TGI-based analysis and interpretation in the form of articles, reports and conference papers for you to download or read online.

 

News

The latest news from around the Global TGI network

Working with us

Working with us summary

Working with us content.

Our expertise

We go beyond simply providing data. TGI can provide you with the answers to all types of marketing questions, quickly and flexibly.

Our solutions are designed to be accessible to any size of company, offering cost-effective research that is both fast and flexible. TGI can provide you with a simple market overview or a more detailed analysis of the competitive environment, right through to bespoke customer segmentation. And all of this is available in over 60 countries.

TGI is used by Brand Owners, their Creative, Media, Direct Marketing, PR and Promotions agencies and Media Owners.

TGI is valued by these clients in all markets as an invaluable source of independent, high quality, dynamic and actionable single-source research. 

Contact us

We offer service centres in more than 60 countries around the world.

Contact us now to discuss how TGI and its associated services can help you and your business.

If you have any questions which you would like to ask Global TGI, please do not hesitate to contact us. 

Our network

We are present in over 60 countries across 6 continents, conducting over 800,000 interviews annually representing over 1.5 billion consumers

Home

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About Global TGI

About TGI

TGI (Target Group Index) is a global network of single-source market research surveys providing invaluable, comparable consumer insights. TGI can help you find the answers to all types of marketing questions, quickly and flexibly.TGI offers an extensive and flexible range of solutions to meet your marketing needs. For example, we can tell you:

• How your customers think
• What drives customer choice
• What you need to know when launching a new product
• Your ideal marketing partners
• How your brand could enter a new territory

We are present in over 60 countries across 6 continents, conducting over 800,000 interviews annually representing over 1.5 billion consumers.

Find out more about TGI’s coverage of products & services, demographics, media and attitudes in Survey Coverage.

 

How is TGI Used?

TGI was first started in Great Britain in 1969 to provide the advertising and media industries with a means of describing target groups for the broad spectrum of consumer goods and services. Importantly it also allows the identification of potential strategies for communicating with these audiences. Today, TGI is used more widely than ever to assist the understanding of target markets and to aid marketing and advertising decisions. Users are then able to optimise their marketing and advertising receipts and expenditures. And all this in more than 60 countries around the world.

By accessing TGI data, our clients have extremely valuable information at their fingertips for all their marketing analysis and planning, whenever they need it. Whatever the priority: whether it is consumer profiling, market segmentation, targeting, re-positioning, market entry, product development, brand insight, cross- promotions, media planning... TGI can provide you with the full 360 degree view of consumers.

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