Research from Kantar Media’s Global TGI Net reveals how attitudes to user-generated content differ around the world
The apparent ubiquity of social networking raises questions about the relevance of traditional news providers. Even the most nimble publisher struggles to keep up with ‘citizen journalists’ on the ground, who can Tweet updates as they happen.
As newspaper publishers enter a new era, Kantar Media’s Global TGI believes newspapers have a key role to play in this changing landscape, but recognises that business models need to change to incorporate direct audience interaction. Recent research
Posted on April 23rd 2012
Kantar Media is delighted to announce a further expansion in its Global TGI network of syndicated single-source studies with TNS Media, Belgium and their Brand Media Monitor (BMM) study. This brings the number of studies now included in the Global TGI network worldwide to 68.
The TGI studies measure consumers’ product and brand consumption, attitudes and media usage. They are used worldwide by brand owners, agencies and media for a range of strategic and tactical purposes. These include consumer profiling, brand positioning, the development of marketing plans, the identification of target audiences, and media planning and buying.
Posted on March 7th 2012
The brand new website for Global TGI is now live. Please have a look through and let us know if you have any comments or suggestions on improvement.
Posted on February 28th 2012
Posted on February 1st 2012
