Conference Papers

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Harnessing the Power of Buzz

(Winner of 'Best New Idea')

Speakers: Polly Carter, KMR Group
Event: Worldwide Research Readership Symposium, Vienna
Date: October 2006
Summary: Introducing a new means of classifying consumers according to Word of Mouth profiles, which can help to maximise advertising by targeting consumers that are most likely to talk to friends and family about products. 
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Consumers, Cultures & Brand Building in the BRICs

Speakers: Geoff Wicken, KMR Group
Event: Future of Information Summit, New York
Date: January 2007
Summary: Using research-based analysis to examine similarities and differences between the BRICs (Brazil, Russia, India and China), and suggesting strategies for building successful brands in these huge and dynamic markets. 
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Understanding the Super Consumers in Central & Eastern Europe

Speakers: Polly Carter, KMR Group
Event: South East European Marketing Research Conference 2006, Belgrade
Date: May 2006
Summary: Introducing a new means of classifying consumers, in a consistent manner, across the markets of Central and Eastern Europe. 
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Why a crowded platform beats a single source

Speakers: Tim Foley, PointLogic and Geoff Wicken, KMR Group
Event: ESOMAR Worldwide Audience Measurement 2005, Montreal
Date: June 2005
Summary:  Presenting Compose, the new channel planning tool which allows planners to embrace all of the traditional industry channel currencies and use them in their media-neutral planning. 
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Global TGI: Local Pictures for a Global View

Speaker: Michelle de Montigny and Andrea Dinning, KMR Group
Event: ARF Convention and Trade Show, New York
Date: April 2004
Summary: Looking at some new and innovative ways in which a harmonized multi-country data source such as TGI can provide both global and local perspectives.
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Cross-Border Data Comparison: Try Managing Without It!

Speaker:  Andrea Dinning, KMR Group
Event:   ARF Convention and Trade Show, New York
Date:  April 2004
Summary:  'Think globally, act locally'. Analysis based on 'Chernoff's Faces' shows how common global themes can be identified as well as local differences when planning a marketing campaign.
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Trendspotting: identifying the new consumers

Speaker: Geoff Wicken, BMRB International
Event: International Media Management 04, UK
Date: February 2004
Summary: Investigating the way in which consumer behaviour is changing across demographic groups and national borders. How can we predict what the next generation of consumers will want? What are the key consumer trends of today and have we finally developed foolproof ways of spotting them?
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Connecting Print with Advertising Tracking

Speakers: Geoff Wicken, BMRB International & Graham Page, Millward Brown
Event: Worldwide Readership Research Symposium 2003, Cambridge, Massachusetts
Date: October 2003
Summary: A discussion of how a parallel segmentation technique relates tracking studies to media expenditure. This paper explores how the new 'Life Values' segmentation bridges Target Group Index (TGI) with Advanced Tracking Programme (ATP) and allows print's contribution to an advertising campaign to be isolated and analysed. 
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Identifying the Tribes

Speakers:    Richard Asquith & Chris Bunyan, BMRB International
Event:   Youth Perspectives Conference, London
Date:   September 2003
Summary:  'Young consumers' is a far from homogenous grouping, and in fact there is as much difference between different types and mindsets of young consumers as there is between them and older age groups. How can these different 'tribes' of young consumer be identified, described and understood? And is this a global trend? TGI investigates!
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Communication Receptive Planning

Speakers: Geoff Wicken, BMRB International & Adel Gyori, TGI Hungary
Event: Media Research Group Conference 2002, Budapest
Date: November 2002
Summary: An investigation of media receptivity across 15 European Countries using Global TGI data.
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