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USA (NCS)
Survey Overview
For more information about NCS (National Consumer Survey), the single-source, TGI-affiliated database for USA, please contact us.Country name: USA
Survey started: 1973
Universe: Individuals aged 18+, Hispanics & Non-Hispanics
Sample size: 25,000 per annum
Media Covered: TV, Radio, Magazines, Newspapers, Internet, Cinema, Outdoor
Products and Services Covered
(around 8000 brands & 450 product categories):
Food, Household products, Pets & pet food, Toiletries & cosmetics, Pharmaceuticals & chemist goods, Non-alcoholic drinks, Alcoholic drinks, Sweet & savoury snacks, Tobacco products, Motoring, Shopping, retail & clothing, Sports & leisure, DIY & gardening, Holidays & travel, Financial services, Communications & internet, Appliances & other household durables, Electronics & other personal items
Other Features:
Lifestyle (Around 400 Statements)
Time Diary
Socio-demographic characteristics
Possible to re-contact NCS sample
Other Surveys:
Kids Study (Aged 6-11), Teens study (Aged 12-17), Hispanic Study (7,500 Hispanic Adults aged 18+), Gay & Lesbian Consumer Study (Aged 18+)
Website: www.smrb.com
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