TGI is rapidly expanding all over the globe. It is now available or in development in over 60 countries.

Africa & Middle East

USA (NCS)

Survey Overview

For more information about NCS (National Consumer Survey), the single-source, TGI-affiliated database for USA, please contact us.

Country name: USA

Survey started: 1973

Universe: Individuals aged 18+, Hispanics & Non-Hispanics

Sample size: 25,000 per annum

Media Covered: TV, Radio, Magazines, Newspapers, Internet, Cinema, Outdoor

Products and Services Covered
(around 8000 brands & 450 product categories):

Food, Household products, Pets & pet food, Toiletries & cosmetics, Pharmaceuticals & chemist goods, Non-alcoholic drinks, Alcoholic drinks, Sweet & savoury snacks, Tobacco products, Motoring, Shopping, retail & clothing, Sports & leisure, DIY & gardening, Holidays & travel, Financial services, Communications & internet, Appliances & other household durables, Electronics & other personal items

Other Features:
Lifestyle (Around 400 Statements)
Time Diary
Socio-demographic characteristics
Possible to re-contact NCS sample

Other Surveys:
Kids Study (Aged 6-11), Teens study (Aged 12-17), Hispanic Study (7,500 Hispanic Adults aged 18+), Gay & Lesbian Consumer Study (Aged 18+)

Website: www.smrb.com


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