TGI is rapidly expanding all over the globe. It is now available or in development in over 60 countries.
TGI Latina
What it is:TGI Latina is a group of harmonised single-source studies linked into a full regional database. TGI Latina covers the following 8 countries:
- TGI Argentina (11 Cities)
- Target Group Index Brazil (9 Cities + 2 Urban Conurbations)
- TGI Chile (Santiago)
- TGI Colombia (Large Towns)
- TGI Ecuador (2 Main Cities)
- TGI Mexico (15 Cities)
- TGI Peru (Lima)
- TGI Venezuela (6 Cities)
- Individual country samples of up to 12,000 respondents
- Information on your own and your competitors’ consumers, at national and regional level
- Consumer behaviour in over 400 categories
- Brand usage and profiles
- Pan-regional media consumption
- Consumer attitudes and psychographics
- Consumer purchasing criteria (most important factors influencing choice)
- A harmonised core of data allowing regional category analysis
- Time Diary
- Electronic data access
- Create and optimise your reach & frequency media schedules
TGI Latina databases are available as both separate country databases and as a combined, regional database.
The following product fields are featured on TGI Latina:
FoodHousehold productsPets & pet foodToiletries & cosmeticsPharmaceuticals & chemist productsNon-alcoholic drinksAlcoholic drinksSweet & salty snacksTobacco productsMotoringShopping, retail & clothingSports & leisureDIY & gardeningHolidays & travelFinancial servicesCommunications & internetAppliances & other household durablesElectronics & other personal items
TGI Latina has offices in each of the markets where the survey is operated. For more information, on any of the countries' studies, or a combination of them, please choose your contact from the list below:
Argentina
Miguel Marafuschi
mmarafuschi@ibope.com.ar, +54 11 4510 3083Brazil
Dora Camara
dcamara@ibope.com.br, +55 11 3066 1500Chile
Tita Fuentes
tfuentes@kantarmedia.cl, +56 2 732 2586Colombia
Ricardo Marino
ricardo_marino@ibope.com.co, +57 1 622 5547Ecuador
Hernan Birencwajg
hernanb@ibopetime.com.ec, +593 2226 7640Mexico
Diana Arboleya
diana.arboleya@mx.kantarmedia.com, +52 55 553 3360Peru
Miluztka Bueno
mbueno@ibopetime.com.pe, +51 1 241 2340Venezuela
Yomaira Trujillo
sigmados@telcel.net.ve, +58 212 267 8333
If you are based outside of Latin America, please follow this link and choose your local TGI service centre from the full TGI Contacts List.
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