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Taiwan (Nielsen Media Index)
Survey Overview
For more information about Nielsen Media Index, the single-source, TGI-affiliated database for Taiwan, please contact us.
Country name: Taiwan
Survey started: 1988
Universe: Individuals aged 12-65
Sample size: 10,000 per annum
Media Covered: TV, Radio, Magazines, Newspapers, Internet, Cinema, Outdoor
Products and Services Covered
(around 60 product categories):
Food, Personal products, Household products, Toiletries & cosmetics, Pharmaceuticals & chemist products, Non-alcoholic drinks, Alcoholic drinks, Sweet & salty snacks, Tobacco products, Health card product, Motoring, Baby product, Financial & Insurance services, Mobile communication, Personal electronic Equipment & Household appliance and durables, Shopping channel, Sports & Leisure & Travel
Other Features:
Socio-demographic characteristics, Life Style
Website: www.nielsen.com
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