TGI is rapidly expanding all over the globe. It is now available or in development in over 60 countries.
Russia (Marketing Index)
Survey Overview
For more information about Marketing Index, the single-source, TGI-affiliated database for Russia, please contact us.
Country name: Russia
Survey started: 1995
Universe: Individuals aged 16+
Sample size: 45,000 per annum
Media Covered: TV, Radio, Magazines, Newspapers, Internet, Cinema, Outdoor
Products and Services Covered
(around 4000 brands & 350 product categories):
Food, Household products, Pets & pet food, Toiletries & cosmetics, Pharmaceuticals & chemist products, Non-alcoholic drinks, Alcoholic drinks, Sweet & salty snacks, Tobacco products, Motoring, Shopping, Retail and Clothing, Sports & leisure, Holidays & travel, Financial services, Communications & internet, Appliances & other household durables, Electronics & other personal items
Other Features:
Brand awareness, loyalty, word of mouth
Lifestyle (about 200 statements)
Socio-demographic characteristics
Other Surveys & Services:
National Readership Survey (16+)
TV Index (4+)
Radio Index (12+)
Web Index (12-54)
Website: www.tnsglobal.com
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