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Hong Kong (Nielsen Media Index)
Survey Overview
For more information about Nielsen Media Index, the single-source, TGI-affiliated database for Hong Kong, please contact us.
Country name: Hong Kong
Survey started: 1969
Universe: Individuals aged 12-64
Sample size: 5,800 per annum
Media Covered: TV, Radio, Magazines, Newspapers, Internet, Outdoor
Products and Services Covered (Around 50 product categories):
Household products, Pharmaceuticals, Toiletries & cosmetics, Non-alcoholic drinks, Alcoholic drinks, Sweet & salty snacks, Dairy/Milk products, Motoring, Shopping, Retail & clothing, Sports & leisure, Holidays & travel, Financial services, Communications & internet, Appliances & other household durables, Electronics & other personal items
Other Features:
Lifestyle
Socio-demographic characteristics
Hong Kong Website: www.nielsen.com
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