TGI is rapidly expanding all over the globe. It is now available or in development in over 60 countries.
Finland (TNS Atlas)
Survey Overview
For more information about TNS Atlas, the single-source, TGI-affiliated database for Finland, please contact us.
Country name: Finland
Survey started: 2005-2009 (nationwide telephone interviews and informed postal surveys). From 2010 TNS Gallup Forum internet panel.
Universe: 2005-2009 individuals aged 10+; from 2010 individuals between 15-69
Sample size: 20,000 per annum
Media Covered: TV, Radio, Magazines, Newspapers, Internet, Cinema, Direct Marketing Catalogues
Products and Services Covered
(around 1300 brands & more than 90 product categories and store chains):
Food, Household products, Pets & pet food, Toiletries & cosmetics, Pharmaceuticals & chemist products, Non-alcoholic drinks, Alcoholic drinks, Sweet & salty snacks, Motoring, Shopping, retail and clothing, DIY & gardening, Holidays & travel, Financial services, Communications & internet, Appliances & other household durables, Electronics & other personal items
Other Features:
Lifestyle (about 120 statements)
Socio-demographic characteristics
RISC-segments
Word of mouth (different product categories)
Possible to re-contact TNS Atlas Study -sample
Other Surveys and Services:
TNS Decision-makers' Atlas analyses the use of media among corporate and public sector decision-makers,
also provides possibility to analyse the relationships between decision-makers and b-to-b brands.
TNS AdAtlas is a method of advertising evaluation testing the basic features, effectiveness, function and attractiveness of advertising (in order to examine the customer reactions and to build up the message in the most effective way).
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